BONUS:: You're Invited! A live recording from the book launch of a future NYT Bestseller, Do The Thing

Speaker: 00:00:00

Welcome to Wellness Fix the pod, a

bi maven media production where we

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believe you deserve real education

from real experts delivered

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in a way you can actually use.

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I'm Dr.

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Kelsey Vick, your board certified

orthopedic doctor of physical therapy, and

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this podcast was built for the girl who

is done feeling overwhelmed and frustrated

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by conflicting health noise and is ready

for something she can actually trust.

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Every week we have honest

science-backed conversations

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about your health, your hormones.

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Your brain, your body and

everything in between.

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No fluff, no fear mongering, just

the truth because understanding

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your body is the most powerful

thing you can do for yourself.

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A table full of experts built for

the curious girl who wants the truth.

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So welcome.

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Your seat is waiting for you.

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We have a very exciting

bonus episode today.

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I was asked to be one of the hosts of the

book launch for one of our podcast guests

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that we had on back in February, Erin.

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She talked all things behavior change,

habits, how to actually form habits to

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help you reach your goals, the science

behind, habit formation, breaking habits,

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all things habit and behavior change.

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Her book launched in April and

she asked me to help host her

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book launch and do a live podcast

recording for the book launch.

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So it was super duper fun.

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We had such a wonderful group of people

who asked the most amazing questions.

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You guys will notice it's more

of a live podcasting format.

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So I try and repeat the questions

that the guests asked into the

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microphones so that you guys listening

to this podcast episode could hear

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their questions from the audience.

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But it was a super fun event.

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Her book, Do The Thing is Up There with

Atomic Habits, Good Habits, Bad Habits.

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If you are someone who enjoys self-help

books or enjoys books that allow you

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to think a little bit deeper about the

current routines in your life and then

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create actions that help align what you're

currently doing towards the goals that

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you have, you will love Do The Thing.

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I think it's definitely up there

with some of the best self-help

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habit formation books that I've read.

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And it was so fun having Erin

on the podcast back in February.

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So if you guys missed that episode,

highly recommend you go take a look.

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It was part of our Gold Chella Podcast

Festival and she educates in such a

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clear and concise way that I think if

you guys listen to that episode and then

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go and read her book, you'll be able

to hear her voice throughout, which I

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thought was one of the coolest parts.

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In this episode, she chats about the

book writing process, which I was super

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curious about from publishing to editing,

some of the highs and lows, some of

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the things that surprised her the most.

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So I hope you guys enjoy this

live podcast recording from the

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book launch of Do The Thing.

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You're a successful coach,

a successful business owner.

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Why was now the right time to step

into this new role of author and why

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was, do the thing such an important

first topic for your first book?

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That's a very good question.

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I definitely didn't

always wanna be an author.

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But I, for those of you, like I

said, I just went, I had done fitness

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coaching for quite a while and one

of the things that kept bothering me

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when I was coaching my clients was,

if you're lucky as a coach, you maybe

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get three hours with them in person.

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And now these days, sometimes

that's not even in person that's

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online particularly post COVID.

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But that did start pre COVID.

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And so they have 160 something

hours, a week to do with their

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time, however they please.

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And so we'd work really hard, whether that

be in the gym or in a nutrition coaching

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session or a lifestyle coaching session.

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And then they'd go off on their own and

they wouldn't always follow through with

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the things we talked about them doing.

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And so I kept getting frustrated and

literally kept asking myself and coaches

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and friends and whatnot would ask this

of themselves too, is like, how do we

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get our clients to do the thing, whatever

the thing is, when they're not there

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with us, which is most of the time.

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And so that was.

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Really frustrating because we did,

as coaches, we really wanna help most

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really wanna help their clients achieve

their goals and become healthier,

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happier, more productive human beings.

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And so when you're not doing that as

a coach, if that's your intent, some

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coaches wanna make money, obviously, and

that's the only reason they're in it.

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But if you're there to really

help you start to feel like

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imposter syndrome, right?

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Like my clients, like I'm putting

all this work in and they're not

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getting the results they want.

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And so that doesn't feel good as a

coach who really wants to help people.

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So I started studying other things

besides fitness and nutrition.

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And that eventually had me uncover

behavioral science, which basically

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answers the questions of how do

we get our clients or anybody,

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ourselves even to do the thing.

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So it answers like, how

do we make decisions?

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What makes behaviors happen?

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How do behaviors turn into habits?

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And how do our various environments

impact the decisions we make,

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behaviors we do, and habits we form.

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So from there, I thought, okay, I

could disseminate this information

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to my clients one-on-one.

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And I'll be helping one person at a time.

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So at the time I think I had 33 clients

in my business, and so I could help

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33 people, but if I can take that

information and actually help another

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coach, and I just help one coach who also

has 33 clients, then I 33 x my impact.

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And I, while I was studying behavioral

science on my own, I didn't have

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a formal degree in it, as my

degree is in exercise physiology.

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So I was like, how do I insert

myself into this network?

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How do I become an expert in this space?

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So someone just doesn't look

at me like another Instagram

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influencer who's read a few books.

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And so I started connecting with a

bunch of people on LinkedIn, professors

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and practitioners in the field of

behavioral science and asked them

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like, how did you get into this space?

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Did you get a formal degree in it?

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If so, did you feel like it was

worthwhile time, money-wise?

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If not, how did you learn the

material, insert yourself into the

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network and become an expert yourself?

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And it was literally 50 50, about

half the people I talked to had gone.

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To university, got some type of degree

in behavioral or cognitive science.

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And the other half had come to

behavioral science like I did.

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They worked in some field and were

trying to get their people, whether

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that's clients or patients or

employees or whatever it might be.

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To do something.

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And none of us as leaders are often

taught, like how do we actually get

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behe people to change their behavior?

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So ended up founding the habit coach

professionals with one of the people

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that I had connected with in that

process on LinkedIn, Samuel Salter.

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And his background was behavioral science.

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So he had the behavioral

science background.

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I had around a decade of coaching

at that point in time under my belt.

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And together we built a 10 week

cohort based mentorship and

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certification program for coaches.

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And we've served coaches now in 25

different countries around the world.

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In that process though, I realized

coming back around yes, I'm helping

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coaches, but not everybody has

the privilege to afford a coach.

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And not every coach has the privilege

to afford a thousand plus dollars

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certification and mentorship program.

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And so I wanted to come back around

and democratize the information that

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we teach our coaches into a very

applicable, easy to understand, enjoyable.

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Way to employ the knowledge

into their own lives

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So that's how the book came to

be and started coming across.

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The idea of writing a book last January

and then officially started writing it

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right after South by Southwest last March.

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Was there a talk that inspired you or why?

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Why South by Southwest?

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Or was that just the point in

time where you remember okay,

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I had been thinking about it.

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For like that January, February, March.

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And then I don't know if you've, any of

you have ever attended South by Southwest,

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but there's a lot of amazing events there

with really motivated entrepreneurs and

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people in the business space and startup

space, even behavioral science space.

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And so it's always just like

a really high energy week.

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And so like after going through that week,

which is exhausting, it's like a marathon.

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If you end up going to a lot of

those events I was just like, I

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think it's time to do the thing.

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That's why I ask.

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I it's very inspiring.

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We need to get you in south by

next year, 20 20, 27, do the thing

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Well Give us a little insight into

the book writing process and some

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of the highs and lows throughout.

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Yeah, so I, it's very interesting,

especially right now, and if you've

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read any of the book yet, in the

forward written by my business

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partner, Samuel Alr, he talks about

we're in this like age of ai and

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we're just like hurdling into it.

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It's not like we're coming to it,

it's here and it's moving fast.

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And so he's actually very big in the AI

space and for our course, we've actually.

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Five or six years ago, maybe seven

years ago now wrote or written

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a textbook for that course.

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And so he's why don't we just take

our textbook and put it into ai,

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tell it what tone and what audience

we want and it'll write it for us.

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And I was like maybe.

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That'd be an easy way just to

get some content out real quick.

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And thought about that.

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And then initially it was like

about to start doing that and

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realize, I freaking hate editing.

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It's a nightmare to edit.

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And when I came to the actual editing

process of this book it sucked.

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But I realized that if I did that.

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Yeah, it would give us

a really quick output.

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Like it would literally turn around in

minutes, our entire 200 and something

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page textbook into a different tone

for a different audience and whatnot.

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But then I would just spend months, going

in and editing it, which is not fun.

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On the contrary, I really enjoy

the writing, writing process

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get a lot of flow out of that.

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It's very rewarding for me.

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And so I think I, I decided

really quickly that no, I'm

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gonna actually write this and.

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Might use AI in the process

for some editing if needed.

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But that was what kick started it there.

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And the writing process was

the most enjoyable part.

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Editing was not enjoyable.

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There were a few speed

bumps along the way.

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Who, for anybody who

followed the journey online?

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I don't wanna say my title got stolen,

but, the company that I hired to help

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produce the book, they published a book

by the same title, the original title

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of the book about two months before I

was supposed to submit for formatting.

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I was about to submit for formatting

right before Thanksgiving.

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And once you do that, there's

it's the point of no return.

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If there's anything you wanna change

in there, you're not changing it.

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It doesn't matter if it's like

a typo or an image or whatnot.

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Like formatting is such a headache trying

to get the words to lay right on the page.

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It's not just okay, take your

Microsoft Word doc and print it.

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Once you put images and page numbers

and titles and all that in there.

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Said, thankfully I hired someone

else to do all that stuff, but

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it's still a headache trying to get

them to put it in the right place.

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So I was literally doing my due diligence

and I was like, I'm just gonna search

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on Amazon just to make sure, like

this title has not popped up recently.

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And then six down, there's

a book called Do It Anyway.

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And I'm like, you have got to be kidding.

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And it's by a coach.

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I'm like, oh my God.

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And I look at, and I

look at the publisher.

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And it's by this company

that I'm working with.

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And I was like, you have

got to be kidding me.

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Like, how the heck does this happen?

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That's the nice PG version.

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Had a mental breakdown for 72 hours.

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Ironically, sometimes mental

breakdowns are blessings in disguise.

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Because once I calmed down and maybe

ran away to the woods for 48 hours.

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And do the thing just came to me, as I'm

hiking in the woods, I think I was on a 12

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mile hike with my dog and she was pulling

me the entire time, so I was dying.

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But I was like, do the thing,

like it's way catchier.

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It looks way better on the page.

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It's the exact question I've

been asking the whole time.

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So thankfully that happened.

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I would've liked it without

72 hours of a mental crisis.

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But, that was a big

speed bump along the way.

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There were a few other minor ones,

but for the most part it was a

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pretty, pretty enjoyable process.

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Get a little granular with how you

went about the writing process,

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like the part that you enjoyed, and

then what does editing look like

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for myself and those of us who don't

understand, like publishing or anything.

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Like how did you go about.

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Thinking about writing a book and

creating, I feel like I could just

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see in the book, like your umbrella

perspective of okay, this topic, what

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are the, the diagrams, the tree diagram

offshoots, like how did you actually

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go about writing it and consolidating

all of these ideas of behavior science?

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Into this book.

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And then also talk a little bit

about the editing process too.

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'cause I'm curious that's a low,

one of your least favorites.

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But what did that actually look like?

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For the writing process I actually

had that textbook before, so in

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some ways that made it a lot faster.

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I was able to turn the book around

and actually make it a book and write

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around a year, which is pretty fast.

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But like I said, I had this giant textbook

that served as a very robust outline.

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So the biggest thing I had

to do for that textbook is.

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Flip the tone.

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So our textbook, the audience is coaches,

so there it's a more professional tone.

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We're assuming a lot of things that

you can't assume for a lay audience.

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And so the tone shift, the audience

shift actually did use AI to talk

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through Hey, this is my ideal audience.

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What are their pain points?

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What type of tone should this be?

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So that they will actually take

action right away and not feel like

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shamed and blamed in the process

'cause they're not doing that.

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So that was actually a really useful

use of AI was to be able to talk

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through like kind of tone and audience.

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And then I did that first draft,

revamping the tone and audience,

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or at least what I thought was it

which really hard to do though.

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And so I had five beta readers,

three of which are in this room So

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my like, ideal, you have to come

up just like with one ideal avatar.

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So my ideal avatar is like.

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A working female maybe has a family 25 to

45 that's like struggling to maybe take

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care of themselves or be more productive

and work and that really wants to like

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change their habits for the better, but

is struggling to do obviously, I hope this

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book helps more than just that category

of people, but you have to have that

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in mind when you're writing here and.

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So I sent that to a couple former

clients, a couple friends that were

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in that category, and I was like,

Hey, gimme the good, bad and ugly.

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What do you think of this?

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Do you see typos?

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Does this sound too professional?

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Does this sound too,

like you're being blamed?

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All those things.

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And let me just say your ego takes a

hit when you get that feedback back.

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That was just one part of the process

that your ego takes a big hit.

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But that was like super helpful.

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And one of the things I learned in that

portion of the writing process is that

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like I was really wavering back and forth

between that professional tone and like

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that kind of more empathetic, approachable

to tone for the everyday person.

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So I had to really go back.

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I hired an editor, one of my

longtime clients as a former

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editor for the New York Times.

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So she was my editor for the book.

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So once I had them.

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Read through it and gimme feedback.

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I rewrote it again with

adjusting tone in certain places.

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Did use AI to help with that, to be

just overlook it and see hey, where

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now that I've readjusted based on their

feedback, is my tone wavering anywhere

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that I'm not catching and not seeing?

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And like how then do I

correct this potentially?

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Once that's, then I send it off

to my actual human editor and of

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course she kills your ego again.

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And so it's this back and forth process.

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I think I went back and forth after

I sent it to my beta readers two

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or three times with my editor.

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A lot of it is editing on like

tone and consistency but also

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obviously copy editing, making sure

you don't have typos or whatnot.

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The editing.

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Process is literally

just this back and forth.

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Like she, the editor gives you feedback,

you adjust that, you read through it.

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The big part of the editing

process is reading out loud.

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You catch a lot more of your

mistakes when you read it out loud.

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But just this back and forth

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was there a most surprising part

about writing your first book?

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The most surprising part, it

takes way longer than you expect.

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And I actually talk about that in the book

planning fallacy, which is really fun.

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And I think I actually, because I was

editing later, go back and refer to

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myself in planning fallacy in the book.

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Especially because when I, like I

said with my business partner, when

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: 00:14:32

we first set out and thought we were

gonna write this book we actually

305

: 00:14:34

thought we were gonna write it together.

306

: 00:14:36

And we thought maybe we would

just use AI for that first part

307

: 00:14:39

and it would be like super quick.

308

: 00:14:40

So I was like, oh, I'm gonna have this

book out by August, September, right?

309

: 00:14:43

And I started it in March and here

we are, like the next April now so

310

: 00:14:47

it takes way longer than you expect.

311

: 00:14:49

Even you know, that you understand

those biases and you like plan for

312

: 00:14:52

things, but things change like in

the process of how you wanna do it.

313

: 00:14:55

I ended up hiring different people

and ended up using different tools

314

: 00:14:58

deciding that I wanted to write

it myself and not let AI write it.

315

: 00:15:01

So I think that's probably

the biggest thing.

316

: 00:15:03

I also did not expect my ego to

get killed as much as it did.

317

: 00:15:06

That was like multiple

times, just wow, I suck.

318

: 00:15:09

that's where you get better, right?

319

: 00:15:10

And that's where you come out with, a

record breaking book on Amazon in two

320

: 00:15:14

different categories, which is super cool.

321

: 00:15:16

So if, depending on how far you've read

in the book once you get towards the

322

: 00:15:18

end, I actually do two case studies.

323

: 00:15:20

They're both on myself and one of

'em is on building a writing habit.

324

: 00:15:24

So just because, this is a big part

of the book, I actually just made

325

: 00:15:27

a post about this the other day.

326

: 00:15:28

Just because you have the knowledge and

know what to do doesn't mean you'll do it.

327

: 00:15:33

Or that you'll do it, efficiently

or effectively or properly.

328

: 00:15:36

So obviously I know all of this stuff.

329

: 00:15:37

I've written a course

and a book on it now.

330

: 00:15:39

But the way my schedule plays out

I still coach, every day in person.

331

: 00:15:44

So my Monday, Wednesday,

Fridays are very heavy coaching.

332

: 00:15:47

Usually don't get back to my

computer until about maybe

333

: 00:15:49

3, 3 30 in the afternoon.

334

: 00:15:51

And so I was like, all right,

my Tuesdays and Thursdays are

335

: 00:15:53

mostly work from home days.

336

: 00:15:55

I have lots of time I can block out.

337

: 00:15:56

I really prefer when I can get in a

flow state with writing, which takes a

338

: 00:16:00

decent amount of time and I have to have

things that aren't, calling my name.

339

: 00:16:04

And so I was like, I'll do

two, three hour blocks every

340

: 00:16:07

week on Tuesdays and Thursdays.

341

: 00:16:08

'cause I'll, have that,

I'll be at home all day.

342

: 00:16:10

I'll be able to block out that time.

343

: 00:16:12

So I did that.

344

: 00:16:13

I blocked it out.

345

: 00:16:14

And then I run two businesses, so it's

like I'm working with clients all day,

346

: 00:16:17

Monday, Wednesday, Friday practically,

and then it's like Tuesday, Thursday,

347

: 00:16:20

all of these things, including a

million emails, are calling my name

348

: 00:16:23

of to-do's that need to get done.

349

: 00:16:24

So then I'd be trying to answer those

emails and get these to-do's done.

350

: 00:16:27

And then, it's three o'clock in the

afternoon again and I'm tired and I don't

351

: 00:16:30

really have the energy or motivation to.

352

: 00:16:33

Write this dang book that

I'm supposed to be writing.

353

: 00:16:35

So interestingly the

assessment in that book works.

354

: 00:16:38

So I actually was like, I need

to assess my own behavior.

355

: 00:16:40

So I literally went through the

assessment and I was like this is

356

: 00:16:43

great because now I can just use

this as a case study in my book.

357

: 00:16:46

But once I assess my own behavior.

358

: 00:16:48

I realized a few things.

359

: 00:16:49

One was that like, yeah, I have

lower energy in the afternoon.

360

: 00:16:53

But if I can, make sure I get like

maybe a little nap in eat, take a little

361

: 00:16:57

walk, hydrate myself, I can probably

still make 15 to 20 minutes happen.

362

: 00:17:03

I also knew that I didn't wanna

set aside time on the weekends.

363

: 00:17:05

I did not wanna commit to that.

364

: 00:17:06

I wanted to make sure that, I still

have my recovery time on the weekends.

365

: 00:17:09

So I ended up, to make a long story

short, once I assessed my behavior, I

366

: 00:17:12

was like, okay, I'm gonna do 20 minutes.

367

: 00:17:14

Every afternoon.

368

: 00:17:15

The most consistent time I can

do it is about three 30, whether

369

: 00:17:18

that's, on a work day where I'm out

and about, or a work from home day.

370

: 00:17:21

'cause I've gotten all my

bus business to-dos done.

371

: 00:17:23

So I can consistently do it at three 30.

372

: 00:17:25

I'll do it in my office.

373

: 00:17:26

I'll make sure my, phones turned

down, my screens are closed

374

: 00:17:29

out, make sure I'm, hydrated.

375

: 00:17:31

Fed gone to the restroom in just

20 minutes, not two or three hours

376

: 00:17:34

like I had originally intended.

377

: 00:17:35

And the most ironic thing to me, which

even surprised me, is that as soon as I,

378

: 00:17:39

did that assessment and allowed myself

to have that shorter period of time, only

379

: 00:17:42

20 minutes for five days a week instead

of three hours twice a week, is I ended

380

: 00:17:47

up averaging two hours per session as

opposed to almost nothing most weeks.

381

: 00:17:52

Once I had assessed my behavior and

kind of, set myself up for success.

382

: 00:17:55

It goes back to your start

small part in the book.

383

: 00:17:58

And we talked about it on the first

podcast episode, but if you're

384

: 00:18:00

gonna build a flossing habit,

you start by flossing one tooth.

385

: 00:18:02

If you're gonna write a book, you

start by committing to 20 minutes and

386

: 00:18:05

then all of a sudden, two hours later.

387

: 00:18:07

So it also goes back to one of the points

in your book of Hey, let's not build a

388

: 00:18:11

habit of let's exercise five days a week.

389

: 00:18:13

The whole year.

390

: 00:18:14

Let's start small, especially if

you're not used to this habit.

391

: 00:18:18

So we'll open it up for live q and a.

392

: 00:18:20

I'll let you guys.

393

: 00:18:21

Think of questions.

394

: 00:18:22

I'll kick started off that way.

395

: 00:18:23

You guys have time to think of

your questions, but I'll just

396

: 00:18:25

repeat 'em into the microphone.

397

: 00:18:27

one of my favorite parts of the book was.

398

: 00:18:29

Within the first few chapters, seeing

how much education, information,

399

: 00:18:34

science, research that you packed in

such a small amount of the book, like

400

: 00:18:39

it really hooked me as the reader.

401

: 00:18:41

And so that was one of my favorite parts.

402

: 00:18:42

But I'm wondering like what are you

most proud of when it comes to do the

403

: 00:18:46

thing, whether it's the physical book

or whether it's like personal growth

404

: 00:18:49

that you experienced during the process?

405

: 00:18:51

That's a really good question.

406

: 00:18:53

I think the number one thing I'm

most proud of is the amount of people

407

: 00:18:55

it's allowed me to reconnect with.

408

: 00:18:56

Like I hadn't talked with

Tony here in, a couple years.

409

: 00:18:59

We used to be kra MAGA training partners.

410

: 00:19:01

We got our second belt or

second level belt together.

411

: 00:19:04

I reconnected with a professor

from undergrad that I hadn't

412

: 00:19:07

talked to in quite a few years.

413

: 00:19:09

We had a great call on the drive one.

414

: 00:19:11

So I think that's the most, like most

of you that know me, know that I love

415

: 00:19:13

to connect with people and I do think

generally I'm pretty good at staying

416

: 00:19:16

connected, but the amount of people

I've gotten to reconnect with that

417

: 00:19:18

at some point in my life used to be

like, really important parts of it.

418

: 00:19:21

But we've just, as life goes,

you lose a little bit of touch.

419

: 00:19:23

I think that's the thing I'm

probably most proud about.

420

: 00:19:26

And maybe the second thing is like

actually getting the thing done.

421

: 00:19:28

Thinking that it was gonna be like

done in like August or September and

422

: 00:19:31

then like things changing and hitting

these roadblocks and things coming

423

: 00:19:34

up in life and just like your ego

getting knocked down and every time

424

: 00:19:37

that happens you're like do I really

wanna put this out to the world?

425

: 00:19:40

And I'm still bracing for the

first one star review where someone

426

: 00:19:42

tells me I'm a piece of SHIT and

dunno what I'm talking about.

427

: 00:19:46

But, yeah, so I think reconnecting

with people and just like actually

428

: 00:19:49

continuing to follow through and get

it out because there are definitely

429

: 00:19:52

some low points of doing it.

430

: 00:19:53

And being able to just persevere and move

through that and get it out is, yeah.

431

: 00:19:57

I love books, physical books.

432

: 00:19:59

I'm so grateful for all those

who actually bought a physical

433

: 00:20:00

book and not just the ebook.

434

: 00:20:02

I just like to feel them and

smell the pages and flip through

435

: 00:20:05

'em and bookmarks and yeah.

436

: 00:20:07

Yeah.

437

: 00:20:07

Highlight 'em, underline 'em.

438

: 00:20:08

Yeah, that's pretty cool.

439

: 00:20:09

so you talked about

multiplying your impact.

440

: 00:20:12

Can you give a few examples of some of

the things that you've helped people do?

441

: 00:20:16

I've worked mostly with coaches.

442

: 00:20:18

And so I think the coolest thing is just

seeing, we intended, my background is

443

: 00:20:22

nutrition, health and fitness coaching.

444

: 00:20:24

So our initial audience was

nutrition, health and fitness coaches.

445

: 00:20:28

And I think the craziest thing, and

maybe this isn't like a direct specific

446

: 00:20:32

answer, it is just like the breadth

of coaches we've been able to help.

447

: 00:20:35

So even though we still are targeting

for the marketing that we do is

448

: 00:20:40

nutritional health and fitness

coaches, we've helped life coaches.

449

: 00:20:43

Career coaches, performance coaches,

c-suite level executives, teachers,

450

: 00:20:47

various other leaders, just people that

are like habit enthusiasts in general.

451

: 00:20:50

And across 25 different countries.

452

: 00:20:52

And we've actually done

zero paid marketing.

453

: 00:20:55

To be able to just like impact,

like that variety of people.

454

: 00:20:59

Like I couldn't even have imagined.

455

: 00:21:01

So yeah, just mostly the, like I

have one coach who, she's in Canada

456

: 00:21:06

and she like works with a DHD kids

and like the ability to do that.

457

: 00:21:10

I just got off a call with one

of our old coaches who was a

458

: 00:21:12

mentor for us for a while too.

459

: 00:21:14

He's in Australia.

460

: 00:21:15

And he's worked for everybody from

like comedians to like leaders and

461

: 00:21:19

c-suite level executives as well,

and help them implement change either

462

: 00:21:22

personally or with, their employees.

463

: 00:21:24

Or clients.

464

: 00:21:25

Or patients.

465

: 00:21:25

So hopefully that sort

of answers your question.

466

: 00:21:27

I think the book also applies to everyone.

467

: 00:21:29

As someone who has read the

book, I'm like, okay, I can

468

: 00:21:32

see it helping the people.

469

: 00:21:33

You typically help in the habit coach

professionals, but it applies to the

470

: 00:21:37

everyday person too, who is just, like

you said, habit obsessed or trying

471

: 00:21:40

to build positive behavior change

in their own life in whatever way.

472

: 00:21:44

Is there something or someone

that you've used habit coaching

473

: 00:21:48

on that you are most proud of?

474

: 00:21:50

Like an example that you're most proud of?

475

: 00:21:52

That's a good question.

476

: 00:21:54

Maybe myself letting my ego get

outta the way, thinking I, I know it.

477

: 00:21:58

I should be able to do it.

478

: 00:21:59

You still get in the.

479

: 00:22:00

Head spaces where it's okay, like

why should I be able to do this?

480

: 00:22:03

I'm obviously an expert in it, like, why

am I not doing the dang thing already?

481

: 00:22:06

So maybe just like letting

my ego, get outta the way.

482

: 00:22:08

I'd already been knocked down

a little bit by other people,

483

: 00:22:10

so that was probably helpful.

484

: 00:22:11

What else?

485

: 00:22:12

We've had this one coach in,

I forget which state she's in,

486

: 00:22:14

but she's like a boxing coach.

487

: 00:22:16

And she.

488

: 00:22:17

She serves like an overweight population

and just seeing like the community

489

: 00:22:21

that she's created through boxing

as a community and then helping them

490

: 00:22:25

build better habits and just like

feeling better about themselves and

491

: 00:22:28

that you can be, healthy and have good

habits and like any size, any type

492

: 00:22:32

of body that was really cool to see.

493

: 00:22:34

Because, a lot of times the fitness

industry can be pretty myopic

494

: 00:22:36

and the view of what a fitness

professional looks like and is.

495

: 00:22:39

And so just to be able to see someone

who just maybe doesn't fit the mold,

496

: 00:22:43

be able to have success with her

people and build a community with it.

497

: 00:22:45

is there anything that didn't make the

cut for the book that you're either saving

498

: 00:22:50

for the next book or just felt like maybe

wasn't appropriate for do the thing.

499

: 00:22:55

I probably blocked it outta my memory.

500

: 00:22:56

Honestly it tracks like

quite well with our textbook.

501

: 00:23:01

It is obviously reformatted

in a little bit different way,

502

: 00:23:04

shortened very different tone.

503

: 00:23:06

I did.

504

: 00:23:07

So that part, is it

part three of the book?

505

: 00:23:09

I honestly actually haven't looked on the

inside of the book since it's come out.

506

: 00:23:12

'cause I'm terrified to find a mistake.

507

: 00:23:14

So I haven't even looked, I've only looked

at the cover and just spread the pages.

508

: 00:23:17

I'm like, I can't read it.

509

: 00:23:18

But I've literally had

nightmares about the mistake.

510

: 00:23:20

That's a side note there.

511

: 00:23:22

But part three of the book was

actually one giant chapter.

512

: 00:23:26

And like my author coach, my editor.

513

: 00:23:30

And I think I even had a little bit of

feedback from the beta readers where

514

: 00:23:32

this is like a freaking mouthful.

515

: 00:23:34

Like you can't have this be one chapter.

516

: 00:23:36

And so I did have to cut it down

and reformat it and I made it, four

517

: 00:23:40

small chapters in a part of the book

as opposed to one giant chapter.

518

: 00:23:44

And I knew that going in, but I was like,

I just have no idea how to break this up.

519

: 00:23:47

This is the, this is literally the.

520

: 00:23:49

Heart and soul of the

book is this assessment.

521

: 00:23:51

So breaking that down, I'm sure

there's a few we like to be

522

: 00:23:54

like very punny in our course.

523

: 00:23:56

We want it to be a fun time to

learn so that people actually build

524

: 00:23:59

a learning habit while learning

about habits in our course.

525

: 00:24:02

And so we wanna make it easy.

526

: 00:24:03

We wanna make it obvious, but

most importantly, we wanna make it

527

: 00:24:05

enjoyable to do they keep doing it.

528

: 00:24:06

So we probably left like quite a few

puns out, maybe some that were like not.

529

: 00:24:12

Appropriate, for everybody.

530

: 00:24:15

We have people that enroll so we

get to know them and we can be a

531

: 00:24:17

little more open in our course.

532

: 00:24:19

But yeah probably a few puns

and jokes were left out.

533

: 00:24:22

For someone who hasn't read the

book, what is a good book trailer?

534

: 00:24:26

If you liked Atomic Habits, but felt

you grabbed one of those strategies,

535

: 00:24:30

threw it out the wall and it didn't

stick and you didn't really know where

536

: 00:24:33

to go this might be a good book for you.

537

: 00:24:36

Or if you've read any of the habit books

out there, there are a lot of great ones.

538

: 00:24:38

But I think what this one provides.

539

: 00:24:40

Especially the first part of the

book if you're in the habit science

540

: 00:24:42

space or you've read about it at

all, there's probably not much new

541

: 00:24:45

information in part one of the book.

542

: 00:24:47

Maybe it's, written in a way that's a

lot more approachable and accessible.

543

: 00:24:50

But it's not a ton of new information.

544

: 00:24:52

But the bulk of the book is more about

assessing the book and understanding that

545

: 00:24:56

like people's lives are different and

you don't need to blame yourself if you

546

: 00:24:59

haven't followed through on something.

547

: 00:25:00

And so if you, once you build that

assessment into your daily toolkit

548

: 00:25:04

then you can go out and read any of

the books and you can grab any of the

549

: 00:25:07

strategies that you might learn from

the book or the internet and you can

550

: 00:25:10

figure out, okay, where does this.

551

: 00:25:11

Fit in the assessment.

552

: 00:25:12

That way I know when this is

where my habit loop is breaking.

553

: 00:25:15

Okay.

554

: 00:25:15

It might be appropriate strategy here.

555

: 00:25:17

So I think that's what the do the thing

is for it helps you use all of the

556

: 00:25:19

other books just a little bit better.

557

: 00:25:22

So as someone who is a therapist and

who thought it was, a very important

558

: 00:25:27

book, because it gave her pause and

to think about her own clients, are

559

: 00:25:31

there any other interventions that you

would do with, or you would recommend

560

: 00:25:35

with Do the Thing to help improve?

561

: 00:25:37

Its like effectiveness in real life.

562

: 00:25:40

Yeah, so I just look at this as one

tool in your toolkit and that as you

563

: 00:25:43

get other tools too, it might, you might

rewrite the assessment for yourself.

564

: 00:25:47

You might fit it in to be one of

the strategies of the assessment.

565

: 00:25:50

So when we get coaches into our

program, which this book is based off

566

: 00:25:54

at Habit Coach professionals, like

they have multiple certifications.

567

: 00:25:57

Most of the time they've been coaching,

they're coaching in different fields.

568

: 00:25:59

So this is just one tool in your toolbox.

569

: 00:26:02

It's not the only tool and the

assessment is written in a certain way.

570

: 00:26:05

Obviously we've vetted it for

quite a while now, iterated on

571

: 00:26:08

it for seven years across various

different disciplines of coaching.

572

: 00:26:12

But it's not the only way and there's

gonna be more things developed.

573

: 00:26:15

And so it's just take that assessment,

write out your own assessment form.

574

: 00:26:18

If you have other strategies that you

use or assessment tools that they use,

575

: 00:26:21

figure out how to build those into it.

576

: 00:26:23

It's definitely not the

only way, it's just one way.

577

: 00:26:26

Okay, one more.

578

: 00:26:28

Just reiterating the fact that like you've

done an amazing job with the launch and

579

: 00:26:32

the launch team and the community around

you and bringing your community in to

580

: 00:26:35

support you because I know all of us

wanna cheer you on and be there for you.

581

: 00:26:39

And I know I appreciate all the reminder

emails as part of the launch team.

582

: 00:26:42

Be like, Hey, reminder to, buy the book

and do all of this, which was awesome

583

: 00:26:45

because sometimes I'm like, okay, yes,

I need to buy it, but you're in the

584

: 00:26:48

car on, can't do it at that point.

585

: 00:26:50

So I love that too, and I love that

I got to be a part of, yeah, this

586

: 00:26:54

bigger group that was supporting you

as a friend, but also like supporting

587

: 00:26:59

your dream and vision to build.

588

: 00:27:01

Better positive behavior change,

like worldwide for everyone.

589

: 00:27:04

So I think that's awesome and I think

the people here resonate with that too.

590

: 00:27:08

Without that launch team and you guys

there the book would literally be nothing.

591

: 00:27:11

It'd be crickets on Amazon,

like just waiting for, a human

592

: 00:27:14

being to like, hopefully buy it.

593

: 00:27:15

Like probably checking every day,

did I get a sale, did I get a sale?

594

: 00:27:18

So like that launch team and for

anybody who maybe wants to write

595

: 00:27:21

a book in the, it's like that's

what the book lives or dies by.

596

: 00:27:24

So thank you guys.

597

: 00:27:25

It would literal, the book would literally

be nothing without that launch team.

598

: 00:27:28

So I appreciate you

for being a part of it.

599

: 00:27:30

And just give us the

actual awards that you saw.

600

: 00:27:34

Brag on it a little bit because it's big.

601

: 00:27:36

It's super cool that you've gotten

these awards from Amazon for Do

602

: 00:27:40

the thing and it's been out, I

don't know, a little over a week.

603

: 00:27:43

Yeah, so hit number one on business

mentoring and coaching and on cognitive

604

: 00:27:47

psychology for a brief amount of time..

605

: 00:27:49

Thanks to the launch team..

606

: 00:27:50

Okay, last question.

607

: 00:27:52

What is one takeaway that you wish for

every person who reads Do the thing

608

: 00:28:03

to actually do the thing?

609

: 00:28:04

I think, like I said, I just posted

about this, I think it was yesterday.

610

: 00:28:06

Like this book will just

be like any other book.

611

: 00:28:09

If you read through it and put

it on your bookshelf, it won't

612

: 00:28:11

make that much of an impact.

613

: 00:28:12

Yeah, you might have that initial

high that you get when you read

614

: 00:28:15

a book that feels impactful.

615

: 00:28:16

But I did put a lot of effort into

those end of chapter action prompts

616

: 00:28:20

to actually be useful into actioning

what you learned right away.

617

: 00:28:23

That's what we do in our course as well.

618

: 00:28:25

Every time they have a

lesson in the course.

619

: 00:28:27

They literally have to put in action

right away what they learned that day.

620

: 00:28:30

And then the assessment as well.

621

: 00:28:31

Obviously if you scan the QR code in

the book, you can get the assessment

622

: 00:28:34

and fill it in and write it out.

623

: 00:28:35

So it's so easy.

624

: 00:28:37

I've done this myself as well to just

read through a book, maybe think about

625

: 00:28:41

those questions, and then you're like,

oh, I'll do it all like at the end.

626

: 00:28:44

And then, life happens.

627

: 00:28:45

It gets crazy and messy.

628

: 00:28:46

You don't come back to it

and you put it on your shelf.

629

: 00:28:48

But if you actually want to change your

behaviors, want to change your habits,

630

: 00:28:51

it's not the reading of the book.

631

: 00:28:53

That's the important.

632

: 00:28:53

It's doing those action prompts and

applying it to your life and doing the

633

: 00:28:56

thing and treating it as an experiment.

634

: 00:28:58

If you fail, quote unquote fail.

635

: 00:29:00

Like it's not fail, it's just feedback.

636

: 00:29:02

And then you can iterate and experi,

re experiment and go back to parts

637

: 00:29:05

of the assessment or change the

strategy, maybe debate depending on

638

: 00:29:08

the data you've collected around it.

639

: 00:29:09

Literally actually doing the thing.

640

: 00:29:10

Reading is the.

641

: 00:29:12

The minimal part of it, doing it

is the part that'll make an impact.

642

: 00:29:15

Simple as that.

643

: 00:29:16

Yep.

644

: 00:29:16

I think this book deserves to be up

there with some of the iconic New

645

: 00:29:20

York Times bestsellers, atomic Habits,

good habits, bad habits like this.

646

: 00:29:24

This is up there for me.

647

: 00:29:25

I've read a lot of those books, and

even within those first few chapters

648

: 00:29:28

I was like, yeah this is good.

649

: 00:29:29

And to be able to hear your voice

throughout is even cooler as your friend.

650

: 00:29:33

And yeah, I just, I'm grateful that

you like took the time to write the

651

: 00:29:37

book because I think it's going to

help so many people because not only

652

: 00:29:40

does it have the science, the research

behind behavior change and creating

653

: 00:29:45

positive habit formations in your life,

but you have this additional layer of

654

: 00:29:50

like decades of coaching experience,

not only in training, but also as

655

: 00:29:54

a habit coach professional too, and

like teaching other coaches how to.

656

: 00:29:58

Build better habits in their clients.

657

: 00:29:59

Like I think that's the additional layer

that so many people will benefit from.

658

: 00:30:03

So congratulations on your

first book, and I hope everyone

659

: 00:30:06

grabs a copy of Do the Thing.

660

: 00:30:07

Thank you.